October 4, 2012 by Shane Jones

Take Advantage of the Right Niche like a Marketing Professional

Beginners and veterans in Internet marketing make niche research much harder than necessary. It doesn’t have to be difficult at all. Many marketers are stuck looking at numbers, trying to evaluate different keyword phrases and looking for that magic product or niche. This won’t help you, and there is a better way to create power generation when it comes to your niche research.

How to Find the Right Niche for your Needs

Your first step is to find a challenge that a group of people have. Your second step is to provide them with a solution to that challenge. This may seem difficult, but it doesn’t need to be. If you spend time in forums, on message boards, reading questions and looking at the answers to those questions, you will find a niche you can use to make money.

For example, if you are a member of an Internet marketing forum, and you keep seeing members asking about how they can use Facebook to make money, this could be your niche. For instance, you could create a downloadable guide that you can promote to this market. If a few people are asking the same question, chances are many people are asking it too.

The most time-consuming part of the process is identifying your audience and their need. Doing it, however, is better than not doing your homework at all. It’s much better than trying to guess and ultimately failing. Many niches may surprise you and can be very obscure or seem odd. You wouldn’t think someone could make a large income in a targeted niche, such as Caterpillar heavy equipment, but it’s possible.

What to do Once you Find a Need

Once you figure out what a group of people need, just match your solution to them. The best examples of this are found in the health niche. If you struggle with your energy level, want to lose weight, hear ringing in your ears or have another health issues, there’s probably a guide that will introduce you to natural remedies for your issue.

This works in any niche no matter how broad or targeted. Of course, the more targeted your niche is, the less competition you will usually encounter. This doesn’t mean you cannot enter into a larger niche and make money, as well. Sometimes you can enter a larger niche and target a small group within that niche.

Another way to make money within a larger niche is to find a new way to approach it. We see this in the weight loss niche all the time with the many fad diets. Some of the programs actually stick and they last much longer, but others will have a lifespan that’s much shorter. The key is to deliver a quality solution to a problem or challenge a group of people face. If you do this, you can easily make money from any niche.

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Shane Jones

Owner at Shane Patrick Jones

Shane Jones is a Senior Social Outreach Specialist with management roots in online PR. A strong proponent for the power of personal, "humanized," digital collaboration, Shane shares his opinions and knowledge on Social Outreach and Digital Marketing. Additionally he blogs about his life's adventures, as he continues to "Empty his Bucket." He's always on the lookout for more bucket list ideas. Follow me on Twitter @ShaneJones15, Google +, and LinkedIn.